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@maya.k
the target holiday lip set is not safe for my bank account 😭
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Ren, Nectar’s agent, works alongside each team from the same fans, creators, posts and conversations.
Ren, Nectar’s agent, works alongside each team from the same fans, creators, posts and conversations.
34% to 81%
Ren took first reply +47 pts
On Instagram, TikTok, YouTube, Facebook, Reddit and X
Last 30 days
@maya.k
the target holiday lip set is not safe for my bank account 😭
original sound
target
ok we need you at our holiday preview Thursday 🎯 bring a bestie?
maya.k STOP. yes!! my sister is coming 😭
Reels
hallie.rae
holiday aisle dance break, target circle came through 😭
target
Best kind of Target run 🫶 Circle deals on holiday decor just dropped
hallie.rae wait you guys saw this?? 🥹
Reels
noa.lark
2.4M followers
asked strangers what they’re gifting this year, the answers 😭
target
Taking all the notes for our next Target run ✍️
noa.lark liked your comment
find creators who are always doing
target runs mostly US
no walmart or amazon deals
Target runsMostly USNo rival deals
Ren
Top pick: @ines.mm. Three more score 85+, one needs a look. Draft briefs for all 6?
Shortlist 6 Vetting 1 Tracking
On Instagram, TikTok, YouTube, Facebook, Reddit and X
Sorted by fit@ines.mm Top pick
@petra.lin
@tomwears
@studio.mara
On Instagram, TikTok, YouTube, Facebook, Reddit and X
Next week
Brief
A holiday that feels easy. Show cozy layers people can copy in an afternoon, every pick under $25, shot in real homes instead of a studio. Try-on hauls earn the most saves, so lead with the look, then the price.
From the brief: cozy layers under $25
3 cozy layers for the couch, every piece under $25. Which one is you?
Drafting caption Ready for review
From the brief: cozy layers real homes
“i only came in for one sweater.” A week of cozy layers, filmed in real homes.
Writing the hook Ready for review
From the brief: under $25 real homes
5 holiday mantels under $25, all from real homes. Board: Holiday home.
Picking the board Ready for review
From the brief: cozy layers under $25
3 frames: the cozy layer, the price tag, a poll. Every pick under $25.
Cutting frames Ready for review
On Instagram, TikTok, YouTube, Facebook, Reddit and X
0:21 Asks shoppers what they’re gifting, one answer per cut.
Hooks twice as well as your best ad.
0:15 Seven days in cashmere, one look per cut.
Saves doubled this week. Ready to boost.
0:15 The team dances through the holiday floor, ending on a shop CTA.
Steady at 3.1× ROAS, with room to scale.
0:06 Two scarves, swapped and layered, ending on the shop link.
Hook rate fell 31% in a week.
Comments 1,284 Messages 312
rue.mccabe Now Working Resolved
my order says delivered but it is NOT on my porch??
okaykev 4m Replied
does the 40 oz come in the sage color??
hallie.rae 9m Replied
the lamp came with a cracked shade 😭
drewhaus 12m
Emily
walmart has this for $5 less, do you price match?
maya.k 18m Replied
when does the holiday stuff hit stores??
jbird.knits 25m Liked
obsessed with my new throw, thank you!!
sam.w 31m Resolved
it’s been a week and tracking hasn’t moved
Comment on Stockings are back 🧦 2m ago
rue.mccabe my order says delivered but it is NOT on my porch??
Order found in Shopify 2m ago
Order #4821 · Delivered yesterday $64.97
Replied in the thread 1m ago
target So sorry, Rue! A replacement arrives Thursday, nothing to send back 🫶
rue.mccabe omg thank you!! you guys are the best
Replacement sent Just now
Order #4907 · 3 items, no return Thursday
Resolved in 1m 12s
Autopilot is off. New comments go to your team.
How do we compare with Walmart and Costco?
Ren
Target leads with 31.8% share of voice, up 2.2 points. Walmart is close at 29.6%, Costco at 17.2%. Halloween decor is rising fastest.
Target leads with 31.8% share of voice, up 2.2 points. Walmart is close at 29.6%.
Why did Walmart’s throw outsell ours on half the ad spend?
Ren
Walmart’s knit throw took 34% of the conversation on about half our spend. Creators filmed it in their own rooms and praised how soft it stays, while most talk about ours comes from our ads.
Walmart’s throw took 34% of the conversation on half our spend, carried by creator posts.
| Brand | Share of voice | What people talk about | Rising theme |
|---|---|---|---|
| Target You | |||
| Walmart | |||
| Costco | |||
| Kohl’s | |||
| Macy’s |
Cited posts 31.8% Target · Share of voice
maya.k
the target holiday section is dangerous for my wallet
jbird.knits
target circle deals this week actually slap
Cited posts Holiday decor and Circle deals Target · What people talk about
petra.lin
small apartment holiday decor, all from target
sam.w
stacked two circle deals and got the throw for $12
Cited posts Halloween decor, up 41% Target · Rising theme
ines.mm
target halloween aisle is undefeated this year
thefitzhughs
our front door has never been this spooky lol
Cited posts 29.6% Walmart · Share of voice
okaykev
ok quick walmart run before the game
sam.wilder
walmart grocery haul for 2, under $80
Cited posts Weekly grocery runs Walmart · What people talk about
hallie.rae
sunday walmart run, in and out in 20 min
drewhaus
meal prep haul from walmart this week
Cited posts Holiday deals, up 33% Walmart · Rising theme
mara.k
saving this walmart holiday deals list
tomwears
tree went up early thanks to walmart holiday deals
Cited posts 17.2% Costco · Share of voice
thefitzhughs
costco saturday with the whole crew
drewhaus
costco haul for a family of 5
Cited posts Bulk buys and the food court Costco · What people talk about
okaykev
honestly i go for the hot dog lol
rue.mccabe
went in for paper towels, left with a kayak
Cited posts Pumpkin pie season, up 58% Costco · Rising theme
maya.k
THE COSTCO PUMPKIN PIE IS BACK
sam.w
costco pumpkin pie taste test, worth it?
Cited posts 12.1% Kohl’s · Share of voice
hallie.rae
kohls run for fall sweaters and boots
mara.k
kohls cash haul, three bags deep
Cited posts Kohl’s Cash and home basics Kohl’s · What people talk about
thefitzhughs
dorm room refresh, all kohls basics
sam.wilder
stacked kohls cash on holiday gifts
Cited posts Sephora at Kohl’s, up 21% Kohl’s · Rising theme
petra.lin
sephora at kohls gift sets, wrapped and done
ines.mm
sephora at kohls mini haul
Cited posts 9.3% Macy’s · Share of voice
studio.mara
macys fall haul, laid out
jbird.knits
macys gift wrap is so cute this year
Cited posts Fall fashion and beauty Macy’s · What people talk about
tomwears
new fall sweater from macys, styled
halfmoon.co
the macys beauty gift sets are out
Cited posts Thanksgiving parade, up 26% Macy’s · Rising theme
maya.k
counting down to the parade
okaykev
parade morning plans already locked in
Share of voice
31.8% +2.2 pts
What people talk about
Holiday decor and Circle deals
Rising theme
Halloween decor +41%
ines.mm
target halloween aisle is undefeated this year
Share of voice
29.6% −0.8 pts
What people talk about
Weekly grocery runs
Rising theme
Holiday deals +33%
mara.k
saving this walmart holiday deals list
Share of voice
17.2% +0.4 pts
What people talk about
Bulk buys and the food court
Rising theme
Pumpkin pie season +58%
maya.k
THE COSTCO PUMPKIN PIE IS BACK
Share of voice
12.1% −1.1 pts
What people talk about
Kohl’s Cash and home basics
Rising theme
Sephora at Kohl’s +21%
petra.lin
sephora at kohls gift sets, wrapped and done
Share of voice
9.3% −0.7 pts
What people talk about
Fall fashion and beauty
Rising theme
Thanksgiving parade +26%
maya.k
counting down to the parade
| Product | Share of conversation | Why people buy | What creators post |
|---|---|---|---|
| Walmart knit throw | |||
| Target Threshold throw You | |||
| Costco sherpa throw | |||
| Kohl’s faux fur throw | |||
| Macy’s cable knit throw |
Cited posts 34% Walmart knit throw · Share of conversation
petra.lin
the $19 walmart throw that looks like the $90 one
drewhaus
reading corner reset with the walmart throw
Cited posts Soft, washable, under $20 Walmart knit throw · Why people buy
maya.k
it went through the wash 6 times and still soft
hallie.rae
softest thing i own and it was $19
Cited posts Room resets filmed at home Walmart knit throw · What creators post
studio.mara
fall living room reset, all walmart
thefitzhughs
holiday mantel reset, all walmart
Cited posts 21% Target Threshold throw · Share of conversation
ines.mm
the threshold throw in the new fall colors
okaykev
target fall decor run
Cited posts Colors that match the season Target Threshold throw · Why people buy
jbird.knits
the knit matches my whole fall wardrobe
rue.mccabe
matches my whole living room
Cited posts Mostly our own ads Target Threshold throw · What creators post
sam.wilder
saw the ad, the throw is under our tree now
tomwears
target ad had me at the plaid
Cited posts 18% Costco sherpa throw · Share of conversation
mara.k
two sherpa throws for $25 at costco
sam.w
costco throws restocked
Cited posts Two-pack value Costco sherpa throw · Why people buy
halfmoon.co
one for the bed, one for the couch
okaykev
costco two-pack is the move
Cited posts Haul videos Costco sherpa throw · What creators post
drewhaus
costco haul, the throw was the best buy
maya.k
weekend costco haul
Cited posts 15% Kohl’s faux fur throw · Share of conversation
petra.lin
kohls cash + the throw = basically free
hallie.rae
kohls deal stack this week
Cited posts Kohl’s Cash stacking Kohl’s faux fur throw · Why people buy
sam.wilder
stacked kohls cash on the faux fur throw
thefitzhughs
paid $11 after kohls cash
Cited posts Deal roundups Kohl’s faux fur throw · What creators post
okaykev
best kohls deals this week
mara.k
deal roundup, throws included
Cited posts 12% Macy’s cable knit throw · Share of conversation
studio.mara
macys gift guide, the throw made the list
ines.mm
wrapped the macys throw for my mom
Cited posts Gift-ready boxes Macy’s cable knit throw · Why people buy
rue.mccabe
comes in a gift box, done
jbird.knits
the box alone makes it a gift
Cited posts Gift guides Macy’s cable knit throw · What creators post
tomwears
gifts for her under $50
halfmoon.co
holiday gift guide, part 2
Share of conversation
34% +9 pts
Why people buy
Soft, washable, under $20
What creators post
Room resets filmed at home
studio.mara
fall living room reset, all walmart
Share of conversation
21% −4 pts
Why people buy
Colors that match the season
What creators post
Mostly our own ads
sam.wilder
saw the ad, the throw is under our tree now
Share of conversation
18% +2 pts
Why people buy
Two-pack value
What creators post
Haul videos
drewhaus
costco haul, the throw was the best buy
Share of conversation
15% −1 pts
Why people buy
Kohl’s Cash stacking
What creators post
Deal roundups
okaykev
best kohls deals this week
Share of conversation
12% 0 pts
Why people buy
Gift-ready boxes
What creators post
Gift guides
tomwears
gifts for her under $50
Nectar doom scrolls for you
What the platform is made of: eight products, grouped by the job they do.
Every network, purchase, creator, competitor and message. Nothing slips.
Tasks on autopilot. Suggestions for everything else.
From the first activity to the order.
Owned, earned, creators and competitors, read together instead of in separate tools.
Every number links to the posts behind it. Click through and check.
Sees only what each person is allowed to see. Every action logged.
Each answer builds on the last. Last quarter’s read is this quarter’s context.
Nothing goes out until you say so.
Big calls go to the right person, with the context attached.
It does the work.
1,284 creators read, scored and ranked.
It works through the queue while you’re in a meeting.
Triage, replies, attribution, creator scoring, the weekly read.
Ask wherever you work.
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Plugs into your stack.
Your warehouse, your BI and your own agents, through MCP and the API.
Which creators already post about us and would fit the fall launch?
What we found
Six creators fit the fall launch. @ines.mm leads at 94, with three organic mentions this week and an 83% US audience. None of the six has a rival brand deal.
How Ren got there
Scanned 1,284 creators who mention Olive & Co and scored each one for fit, audience and brand safety.
Best fits for the fall launch
Best fits for the fall launch
Every row links back to its source. 1,284 creators were read to rank these.
How Ren worked it out
See how e.l.f. Beauty built one operating system for social with Nectar
At e.l.f. Beauty, social is where discovery, decision, and loyalty actually happen. Nectar has combined our customer experience, influencer, social marketing, and insights work into one operating system, lifted response rates 60%, and given us the first clean line from a social conversation to revenue.
See how Jones Road Beauty kept its voice across every reply with Nectar
We turned social into a revenue engine with Nectar, boosting engagement 150%, automating replies, and preserving our voice. Each post now drives thousands in measurable revenue, freeing us to focus on strategy.
Every social channel, your commerce and CRM tools, and your own AI through MCP and the API.
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