Build your brand’s biggest
distribution channel.

One agent that finds, vets and activates your creators, keeps every relationship growing, and reports what worked.

Book a demo

Creator Agent

Serum set launch

Trusted by the brands shaping culture.

Creators are the new
go-to-market.

$44B on creators

Spent by US brands, and most teams still run it from a spreadsheet.

creators_FINAL_v7.xlsx - Google Sheets Spring launch

docs.google.com/spreadsheets/d/1Qx7Ka9/edit nectar.app/creators/spring-launch

Spring launch 5 creators

@petra.lin Posted a reel
@ines.mm Said yes
@tomwears Gift sent
@studio.mara Filming now
@okaykev No reply yet

creators_FINAL_v7.xlsx

A B

1 @petra.lin posted?? check story
2 ines.mm yes!! in DMs
3 @tomwears pending
4 Studio Mara check
5 kev?? tiktok DM’d 2x

creators_FINAL_v7.xlsx

A B

1 @petra.lin posted?? check story
2 ines.mm yes!! in DMs
3 @tomwears pending
4 Studio Mara check
5 kev?? tiktok DM’d 2x
300M+ profiles

Monitored and synced in real time.
~90% untagged

Most brand conversations have no tag. Creator Agent reads the video and finds them.

One agent for the
whole creator program.

Find them on the rise. Creator Agent ranks creators by how far their views outrun their following, so you find breakout creators before every other brand does.
Safety first. Know who you’re signing. See every brand they’ve posted about, paid or gifted. Every video is analyzed across 300+ attributes, and reviewed against your risk thresholds. For no additional cost.
Access the largest creator database. 300M+ profiles indexed and updated in real time, with no cap on how many creators you can discover.
The ultimate surprise and delight. Every interaction, from posts, DMs to comments, on one profile. Gift superfans during big life moments, and see who’s at risk.
EMV on untagged posts. Roughly 90% of people who talk about a brand never tag it. See views, engagement, and EMV by creator and by post, tagged or not.

Results that speak for themselves.

This is what one $100M beauty brand found in its first 90 days.

250,000⁺ creators posting about the brand posting about the brand or its competitors in 90 days
34,382 of those creators the brand had never contacted never contacted, out of 250,000+ posting
6,000⁺ creators the brand now gifts every month seeded and gifted monthly, each one picked by segment

Not another
creator database.

What it does Creator Agent Legacy platforms Spreadsheets and DMs

Always-on sourcing Sources creators 24/7 and knows your brand Partly By hand

Every post read Monitors and analyzes every post, tagged or untagged No By hand

Breakout creators Finds breakout creators before they’re famous: 1M views on 10K followers No By hand

Real audience Shows who they reach: interests, purchase intent, bot activity, personas No By hand

Brand history Reviews their brand history: paid, gifted and unsponsored Partly By hand

Brand safety Scores brand safety and cancellation risk in context, at no additional cost No By hand

Outreach to posted Runs outreach from first message to posted Partly By hand

Surprise and delight Spots life moments to celebrate: weddings, new jobs, marathons No By hand

What teams say about Creator Agent.

David Protein runs its influencer program on Creator Agent

Matthew De Zilwa Brand Marketing Manager, David Protein

Creator Agent has quickly become a core part of how our team works. It’s the kind of tool I’d been wanting in influencer marketing for a long time. The depth of information on each creator is seriously impressive, and it’s laid out in a way our team can trust and act on. If you’re running influencer programs, I’d strongly recommend it.
Fishwife finds new creators and keeps the ones it has close

Halle Gold Community and Influencer Lead, Fishwife

Nectar’s new Creator tool has quickly become an invaluable part of my day-to-day workflow. It has taken the guesswork out of discovering new creators to work with, and, just as importantly, has helped me ensure I’m consistently nurturing our existing creator relationships – something I care deeply about.

FAQ

01 What is Creator Agent?

What is Creator Agent?

Nectar’s agent for creator programs. It finds, vets and activates your creators, keeps every relationship growing, reports what worked, and indexes against 300M+ social profiles. Creator Agent reads every video, caption and transcript, with Ren as the engine under every feature.

02 How is it different from a creator database?

How is it different from a creator database?

A database starts from strangers and sorts by followers. Creator Agent starts from your brand’s whole social footprint and reads every video, caption and transcript, so it finds the people already posting about you, tagged or not.

03 Who is it for?

Who is it for?

Influencer, social and community teams at consumer brands, especially teams starting from 20 creators and looking to expand into micro or nano influencers, scaling their creator program to 2,000+.

04 How does it relate to Ren?

How does it relate to Ren?

Ren is Nectar’s AI agent for growth and consumer intelligence, and the engine under every Nectar feature. Creator Agent is Ren working on your creator program.

Scale personal relationships with thousands of creators.

Your relationship with your creators is the most important thing. Nectar helps you do that at scale.

Book a demo

See this on your own brand

Trusted by the brands shaping culture.

Creators are the newgo-to-market.

$44B on creators

300M+ profiles

~90% untagged

One agent for thewhole creator program.